It is more than just putting up a sign, or printing a catalogue and putting it in your customers bag or on the counter. We need to think beyond the four walls of your pharmacy and reach your customers where they are making their buying decisions, and for most of us that is at home. You need to be utilising your digital marketing channels to their full capacity during Christmas time. And you need to start now.
Although we can manage your accounts and there are many pharmacies that do outsource their social media management. We see the best results when the accounts are managed by the team internally.
What makes community pharmacy so different from other businesses is the relationship your team has with their customers.
Community pharmacy isn’t about selling products to the masses, it is about tailored care for individuals. So, this needs to be reflected in your marketing strategy.
The key to a clever marketing plan is understanding who your target audience(s) are and where you can reach them. Do not follow what everyone else is doing, adapt channels into your strategy that will work for your customers. So, the best way to categorise channels is breaking them up into two groups, the first being digital and the second traditional. We recommend selecting four channels to use monthly. Remember, with any marketing effort it requires patience and consistency.
Last week I was given the amazing opportunity to present for the Future Pharmacy Program on my favourite subject, social media for pharmacies. I walked away from the experience feeling very inspired so, I want to spread the social media love with the Peak blog readers.
Today I will be discussing the three c’s of pharmacy social media. So, let’s begin!
